MODIV LUXIQ SUPPLIER INTELLIGENCEMake better advisor-channel investment decisions.
LuxIQ is a neutral, cross-ecosystem benchmark designed to reveal how high-performing luxury advisors consider suppliers, build confidence, make recommendations and shift booking share.
Use it to improve decisions across trade partnerships, sales coverage, education, FAMs, preferred programs and advisor support.
Built around approximately 1,500 high-performing luxury advisors across large hosts, boutique luxury hosts and independent agencies.
You can see production. You cannot always see the decision path behind it.
Existing reporting shows production, engagement and account activity. It rarely provides a comparable view of why advisors include, recommend or exclude a supplier across the broader market.
- Why are advisors including or excluding the brand?
- What builds enough confidence to recommend and convert?
- Where is consideration or competitive preference beginning to change?
Use advisor intelligence to decide what to fund, fix, scale, stop and monitor.
Early intelligence, category relevance and direct strategic interpretation.
FOUNDING PARTNERS RECEIVE
- ✔ Early access to the inaugural supplier benchmark built from luxury advisor intelligence
- ✔ A preliminary category and brand-level readout, subject to sample thresholds
- ✔ A private executive interpretation session with MODIV
- ✔ Founding partner pricing for continued access in 2027
Founding partners help define the commercial decisions and output formats the benchmark should support. MODIV retains independent control of methodology, question design, analysis and reporting.
The inaugural wave establishes the baseline. Future waves show how advisor consideration, confidence and booking behavior change over time.
$8,500
Founding Supplier Cohort participation.
Includes inaugural benchmark access, an eligible category and brand-level readout, and one private executive interpretation session with MODIV.
Scope, timing and category availability are confirmed directly with MODIV.
Built for candor, comparability and responsible interpretation.
- ✔ Advisor responses are aggregated and anonymized.
- ✔ No participant-level reporting, supplier league tables or identifiable competitive disclosures.
- ✔ Minimum sample thresholds apply to every segment cut.
- ✔ Founding partners inform commercial relevance but cannot direct findings or outcomes.
- ✔ Repeated waves establish a comparable view of movement over time.
Your advisory board offers depth inside existing relationships. LuxiQ adds anonymous comparison beyond them.
Shape a benchmark around the decisions your category needs to make.
MODIV is selecting a limited group of founding partners across luxury hotels and resorts, cruise, destinations, DMCs, tour operators, villas and other luxury travel supplier categories. Participation is limited by category to protect cohort balance and benchmark independence.
For CCOs, CEOs, VPs of Sales and Marketing, Heads of Trade Relations and executives responsible for advisor-channel investment.